Connect With Buyers and Be Original

You recognize good copy writing immediately! It draws you in and keeps you digging deeper for more. There really is a lost art to writing captivating copy for Real Estate listing and websites.

Unfortunately, too many real estate agents, brokers, and private sellers miss the golden opportunity to “connect” with their target audience by offering high-value, unique content.   Instead, many real estate listings are filled with “canned” information that does not speak the buyers language. Internet savvy visitors demand more. Video is becoming the leading sales tool in selling houses if you are not using it you are loosing out

Real Estate Copy writing Is A Different Breed of Sales Copy

The real estate industry requires a special brand of copywriting all its own. After all, we’re discussing what, for many, will be the biggest investment of their lifetime. It only makes sense that we want to list every single reason to choose your particular real estate company over the rest. We also want to take great care in pointing out the many selling points of specific property listings as well.

However, what most new real estate professionals may not realize going into the copywriting and advertising game, is that they are restricted in their communication. For example, did you know that when writing copy for a home listing, you’re not permitted to suggest that say, a 4-bedroom home might be “perfect for your family?” Or, that a 2-bedroom home is “ideal for couples?” This falls under the category of being discriminatory in your copywriting.

Naturally, this will cause you to feel creatively limited in your advertising. A copywriting professional can be a handy source of inspiration.

Does Your Real Estate Copy Speak The Language That Sells?

Our copywriters will work with you to identify your target audience and develop copy that speaks to that specific market.

After all, you would never speak to a luxury home buyer the same way you would speak to a first time home buyer in person, so make sure your copy doesn’t either.

Together, we will determine the specific wants, needs and fears of your target market to insure the copy addresses the site visitor’s psychological and emotional profile and embraces your potential buyer or seller.

When writing effective copy for your real estate listing, we will:

• Insure your copy is structured so it’s easy to read and “scanner-friendly” since very few people read every word on a website.
• Use bullet points and lists to help break up text on a page. Lists allow for much needed “white space” that enables the reader’s eyes to rest.
• Provide digestible copy by keeping it brief. This eliminates the need for “endless scrolling pages” which can be a turn off.
• Speak the language of your target audience in your copy and connect with visitors on an emotional level.
• Always end your article or copy with a strong call to action!
• Use imagery, photos or illustrations to increase visual interest, break up the text, and create more white space.
• Avoid repeating “I” in your copy. Site visitors have all the power when visiting your real estate website, and they are concerned only with their needs. Your copy should take this into account.
  

  
  Video Is Very Important Today

   

What are the benefits in terms of traffic, visibility, etc.?

Enhanced listing in search results – Not only can videos show up as text links alongside other web results, they can also be embedded into the search results. This means there is an opportunity to have the actual video presented to the user as a result of their normal Google search. Additionally, a newly released feature from Google allows videos to be added to your Google Local listing, which helps you stand out in local and map searches.

Multiple listings for a given search –
Having your site and multiple videos show up for the same search can allow you to potentially dominate the search results. Additional sources of traffic & exposure – Submitting videos to portals like YouTube allow you additional exposure that you wouldn’t receive otherwise by not only allowing their visitors to view your video and see your message, but additionally linking to your web site to receive further information.

What are the other benefits of video?

• Dynamic Presentation – They provide an unbeatable introduction to who you are and what you do.
• Add life to your website by inserting video amongst the static text!
• Establish a “Comfort Level” with a Prospective Patient – When a potential patient views a video on your website,
  it helps them establish a personal connection with you and your practice without ever even meeting you.
• This helps you establish credibility and makes it easier for you to gain that potential patient’s trust.
• Enhances User Experience – Videos are proven to dramatically increase the average time a user spends on a given web site.
• The longer you have a captive audience, the better chance you have of them becoming a patient.